How It Works Pricing FAQ Contact (XXX) XXX-XXXX
Avg. 7-Day Launch Time
Zero Long-Term Contracts
100% Month-to-Month
Direct Developer Access
Mission Brief — Real Estate

Generate Your Own Leads
Without Paying Zillow for Them

> scanning target: your_brokerage_template.com
> status: COMPROMISED — brokerage template, identical to 200 agents in your office
> zillow dependency: CRITICAL — $500-2,000/mo for shared leads sent to 3-5 competitors
> lead response time: FAILING — avg 4+ hours, buyers work with first agent who responds
> recommendation: DEPLOY B&WD REALTOR SYSTEMS

Custom-built websites and automated follow-up systems for real estate agents who are done splitting leads with competitors. Launch in 7-10 days. No contracts. Starting at $97/mo.

Get Your Free Site Audit See Realtor Plans
7-10 Day Launch
No Long-Term Contracts
Month-to-Month
$97/mo Starting
▸ Threat Assessment

You're Spending Money on Your Online Presence
and Getting Nothing Back

Here's what the typical agent's digital presence looks like: a brokerage-issued template website identical to 200 other agents in your office. A Zillow profile where your leads get sent to five competing agents. A CRM you set up once and haven't touched since. Social media posts that get likes from other agents but never generate a single closing.

Meanwhile, 97% of home buyers start their search online. The average buyer spends 3 weeks searching before contacting an agent. And responding to an online lead within 5 minutes makes you 21x more likely to qualify them. But the average agent response time? Over 4 hours.

The leads are out there. They're searching right now. But they're not finding you — they're finding Zillow, Realtor.com, and whichever agent in your market actually invested in their digital presence.

Clearance Level: Realtor
▸ THREAT-001 — The Template Trap

Your Website Isn't Yours

Your brokerage website has your name on it, but it's the same site every agent in your office has. Buyers can't tell you apart. Sellers don't remember you. It's a digital business card, not a lead generation tool.
DECLASSIFIED
▸ THREAT-002 — The Zillow Tax

$500-2,000/mo for Shared Leads

You're paying for Zillow leads that are simultaneously sent to 3-5 other agents. You're not buying leads — you're buying a speed-dialing competition.
DECLASSIFIED
▸ THREAT-003 — Leads Going Cold

74% Work With the First Responder

A lead fills out a form at 2pm while you're at a showing. You don't see it until 6pm. By then, they've talked to two other agents. NAR reports 74% of buyers work with the first agent who responds.
DECLASSIFIED
▸ THREAT-004 — Attribution Black Hole

Where Did That Lead Come From?

You spend money on Facebook ads, Zillow, a website, and mailers. A lead calls. Where did they come from? No idea. So you can't double down on what works or cut what doesn't.
DECLASSIFIED
▸ THREAT-005 — Tech Overload

Seven Dashboards, Zero Integration

CRM. IDX. Lead gen tools. Social scheduler. Email platform. Text service. Review manager. None of them talk to each other, and you don't have time to manage seven dashboards between showings.
DECLASSIFIED
▸ THREAT-006 — Generic Marketing

Vanity Metrics, Zero Closings

You hired a "real estate marketing company" once. They charged $500/month, sent you monthly reports full of impressions and reach, and you couldn't point to a single deal that came from it.
DECLASSIFIED
▸ The Real Cost

Stop Paying Rent on
Zillow's Platform

Every lead you buy from Zillow is also sent to your competitors. You're not building equity — you're subsidizing a platform that profits from your competition. Let's do the math.

Zillow Premier Agent B&WD Professional
Monthly cost $500 – $2,000+ $297
Lead exclusivity Shared with 3-5 agents Yours alone
You own the system No — Zillow owns everything Yes — your site, your data, your leads
Stop paying, you keep... Nothing Everything you've built
Lead follow-up You're on your own Automated sequences included
Brand building Zillow's brand, not yours Your name, your market, your reputation

When you stop paying Zillow, your lead flow stops. When you stop paying us, you keep your website, your content, your SEO rankings, and your brand. We build something you own.

The average agent commission is $8,000-15,000. One closing from a lead your website generated pays for 2-12 years of B&WD service. That's not an expense. That's the highest-ROI investment in your business.

▸ Situation Report

What Most Agents Have
vs. What We Build

What You're Working With Now
  • A brokerage template website identical to every agent in your office
  • Zillow leads shared with 3-5 competing agents
  • No automated follow-up — leads sit in your inbox until you get out of a showing
  • An online presence that doesn't differentiate you from the agent down the hall
  • A CRM you set up once and forgot about
  • Marketing spend you can't track or attribute to actual closings
  • Disconnected tools that don't talk to each other
What You'll Have With B&WD
  • A custom website built around your personal brand, your market, your expertise
  • Your own lead generation system — every lead goes to you and only you
  • Automated text and email follow-up that engages leads within minutes, even while you're at a showing
  • A professional online presence that makes sellers choose you before the listing appointment
  • An integrated system where leads, follow-up, and reviews work together
  • Clear attribution — know exactly where every lead came from
  • One partner managing your entire digital presence so you can focus on selling
▸ Equipment Loadout

Three Plans. One Goal:
More Closings.

Every plan includes a custom-designed website, mobile optimization, SSL security, ongoing maintenance, and direct access to your developer. No templates. No page builders. No shared support queues.

No long-term contracts. Cancel whenever you want. Your content and data are always yours.

All plans include a one-time $997 setup fee covering custom design, development, content strategy, and launch.

Codename: Ghost
Essentials
Your Personal Brand, Online
A custom-designed website that positions you as the go-to agent in your market. No brokerage templates. No cookie-cutter layouts. A professional presence that actually looks like you invested in your business.
$97
/month
+ $997 deployment fee
  • Custom-designed website (up to 5 pages)
  • Mobile-first, fast-loading design
  • About page, listings highlights, contact forms
  • Basic SEO setup + Google Business Profile optimization
  • SSL security & daily backups
  • Monthly maintenance & updates
  • Direct access to your developer — no ticket system
Best for: New agents building their brand, or experienced agents who want a professional web presence without the full lead system.
Get Started
★ Most Popular
Codename: Phantom
Professional
Your Lead Machine
Everything in Essentials, plus the automated systems that turn your website into a 24/7 lead generation engine. Capture leads while you're at a showing. Nurture them while you're at a closing.
$297
/month
+ $997 deployment fee
  • Everything in Essentials, plus:
  • Up to 10 pages + landing pages
  • Lead capture forms with smart routing
  • Automated email follow-up sequences (buyer + seller)
  • Automated text message follow-up
  • Review request & collection system
  • CRM integration (KVCore, Follow Up Boss, etc.)
  • Monthly performance reporting
  • Priority support
Best for: Producing agents ready to stop relying on Zillow and start building their own pipeline. This is the plan most agents choose.
Book Your Walkthrough
Codename: Spectre
Premium
Your Market Domination Tool
Everything in Professional, plus local SEO dominance and hyper-targeted content that makes you the obvious choice in your neighborhoods. When someone searches "best realtor in [Your Area]," you show up.
$597
/month
+ $997 deployment fee
  • Everything in Professional, plus:
  • Unlimited pages & landing pages
  • Neighborhood & area-specific landing pages
  • Local SEO strategy & ongoing optimization
  • Monthly blog content (SEO-optimized, market-specific)
  • Competitor analysis & positioning
  • Google Business Profile management
  • Monthly strategy call with detailed reporting
  • Dedicated priority line
Best for: Top-producing agents and small teams who want to own their local market online. Ideal for agents spending $1,000+/month on Zillow who want to redirect that budget.
Book Your Walkthrough

How This Compares to What You're Already Spending

The average agent spends $500-2,000/month on Zillow Premier Agent for shared leads. A single closed transaction at the median US home price generates $8,000-15,000 in commission. One deal from your website pays for the Professional plan for over 2 years. This isn't an expense — it's where you redirect the budget you're already spending.

All plans are month-to-month. No long-term contracts. Cancel anytime. Your website and content remain yours.

▸ Mission Protocol

Live in 7-10 Days.
Keep Selling the Whole Time.

We handle the tech. You handle the relationships.

01
Phase 01

The Walkthrough (30 Minutes)

We get on a call and walk through your business — your market, your ideal clients, your current pain points, and what you want your online presence to do for you. No jargon. No upsells. Just a straight conversation about where you are and where you want to be. If we're a fit, we start the same week.

02
Phase 02

We Build While You Sell (5-8 Days)

We design and develop your site while you keep doing what you do best — showing houses, writing offers, and closing deals. You'll get a preview link to review. We handle the content, design, and tech. You just give us feedback.

03
Phase 03

Launch & Start Capturing Leads

Your site goes live. Lead capture is active. Follow-up sequences are running. You get a lead notification on your phone. Your next closing could come from a lead your website caught while you were at a showing.

No learning curve. No dashboards to manage. No tech skills required. You focus on clients — we focus on your digital presence.

Start Your Walkthrough
▸ Common Questions

"Yeah, But..."

We've heard them all. Here's the honest answer to every objection.

It does. And it's the same website every agent in your office has with a different headshot swapped in. That's not a personal brand — that's a name tag. Brokerage templates exist to promote the brokerage, not you. When a prospect visits your KW, eXp, or Compass template site, they see the brokerage's brand first and yours second. A custom site built around you — your market expertise, your track record, your personality — is the difference between "one of many" and "the obvious choice."
You do. And so do 3-5 other agents in your zip code — from the same lead. You're paying $500-2,000/month to compete in a speed-dialing contest. Some months are great. Some months you're burning cash. And the moment you stop paying, the leads stop. We build a system you own. Leads that come to your website come to you — not you and four competitors. And the SEO, the content, the brand you've built? That stays with you whether you work with us or not.
Understood. So let's talk ROI. The Professional plan is $297/month. The average agent commission on a median-priced home is $8,000-15,000. One closing from a lead your website generated pays for over 2 years of service. Compare that to what you're spending on Zillow, portal ads, or that marketing company that sends you PDF reports full of impressions and reach metrics. This isn't a cost — it's the lowest-risk investment in your pipeline. And there's no contract. If it's not working, you cancel. Month to month.
Perfect — you don't need to be. We handle everything: design, development, content, integrations, updates, and maintenance. You don't log into a dashboard. You don't update plugins. You don't troubleshoot anything. When you need a change, you text or email us and it's done. Your job is to sell real estate. Our job is to make sure your online presence is selling you while you do it.
We hear this constantly. The typical experience: you paid $300-800/month, got locked into a 6-12 month contract, received a templated website and generic monthly reports, and couldn't point to a single closed deal that came from it. We're different in three specific ways. First, no contracts — month to month, cancel anytime. Second, transparent pricing — you see exactly what you get at each tier, no hidden fees. Third, direct access — you work with Andrew, the person who actually builds your site. No account managers. No support tickets. No layers between you and the work.
Yes. We integrate IDX feeds through providers like Showcase IDX, IDX Broker, or your MLS's RETS/RESO Web API feed. Listings display on your site, search is functional, and it all works within your custom design — not bolted on as an afterthought. If you use a specific CRM (KVCore, Follow Up Boss, Sierra, LionDesk, etc.), we integrate with that too. During your walkthrough, we'll map out exactly what tools you're using and how they'll connect.
▸ Field Reports

What Agents Are Saying
After Launch

▸ Field Report — Solo Agent
"I was paying $1,200/month for Zillow leads and closing maybe one deal a quarter from them. Six months after launching my B&WD site, I'm getting 15-20 leads a month from organic search alone. I closed two deals in my first 90 days from website leads. I cut my Zillow spend in half."
— [Agent Name]
[Brokerage], [City, State] • Solo agent, 6 years in business
[Placeholder Testimonial]
▸ Field Report — Team Lead
"We had five agents on the team, all with brokerage template pages. No consistent brand. Leads came in from random sources and nobody knew who should get them. B&WD built us a team site with individual agent pages and automated lead routing. Our online leads went from sporadic to consistent within 60 days."
— [Team Lead Name]
[Team Name], [Brokerage], [City, State] • Team of 5 agents
[Placeholder Testimonial]
▸ Field Report — Brokerage Owner
"I run a small brokerage and I was losing recruits to bigger firms that had slick websites and marketing support. B&WD gave us a professional web presence that competes with firms ten times our size. Two agents specifically told me the website was a factor in joining us."
— [Broker/Owner Name]
[Brokerage Name], [City, State] • Independent brokerage, 12 agents
[Placeholder Testimonial]
▸ Personnel File
Personnel File
Black & White Digital
Photo ID
DesignationBROWN, Andrew
CallsignThe Developer
ClearanceLEVEL 5 — FULL ACCESS
Status• ACTIVE
SpecialtyRealtor websites, lead systems, SEO
MethodCustom code. No templates. No shortcuts.

One Developer. Direct Access.
No Agency Layers.

I'm Andrew Brown, and I build websites for professionals who are too busy doing their actual job to deal with their online presence.

I started Black & White Digital because I watched talented professionals — including real estate agents — get burned by marketing agencies that overpromise, lock you into contracts, and deliver templated garbage. I'm a one-person operation by design. When you work with me, you work with me. Not an account manager. Not a project coordinator. Not a support ticket.

I build your site. I set up your automations. I answer your texts. That's the service.

Realtors tell me they like working with me because I get their business. I understand that your website isn't a vanity project — it's a tool that should generate leads, build your brand, and pay for itself. Every decision I make is filtered through that lens.

"If you want to see whether we're a fit, book a walkthrough. Thirty minutes. No pitch deck. Just a conversation."

  • Custom Code
  • No Templates
  • Direct Access
  • No Contracts
▸ Direct Line — Secure Channel

Book a 30-minute walkthrough. No commitment, no pitch. I'll look at your current site and tell you exactly what I'd do.

Book Your Walkthrough
▸ Intelligence Briefing

Frequently Asked
Questions

Yes. We integrate with major IDX providers including Showcase IDX, IDX Broker, and direct MLS RETS/RESO Web API feeds. Your listings display on your site with full search functionality, and it's all designed to match your custom site — not bolted on as a widget that looks out of place. During your walkthrough, we'll discuss which MLS you belong to and determine the best integration approach for your market.
You can start with just the Essentials plan — a custom-designed website for $97/month. Many agents start there and upgrade to Professional once they see the difference a real website makes. That said, if you want to generate and capture leads (not just look professional online), the Professional plan with automated follow-up is where the real ROI lives. We'll help you figure out which tier makes sense during your walkthrough. No pressure to overbuy.
It won't "replace" it in the sense that your brokerage will still provide your template page — that's part of your agreement with them. But your B&WD site becomes your primary online presence: the one you put on your business cards, your email signature, your social media profiles, and your marketing materials. It's the site you send prospects to. Your brokerage template can quietly exist in the background while your real website does the heavy lifting.
Zillow Premier Agent typically costs $500-2,000+/month depending on your market, and every lead is shared with 3-5 other agents. B&WD's Professional plan is $297/month and every lead that comes through your website goes to you exclusively. Over 12 months, the Professional plan costs $3,564 (plus $997 setup). A single closed transaction at the median US home price generates roughly $8,000-15,000 in commission. The math speaks for itself. We're not saying cancel Zillow tomorrow — but you should be building a lead source you own alongside it.
That's a core feature of the Premium plan. We create dedicated pages for each neighborhood, city, or area you serve, optimized for local search terms like "best realtor in [Neighborhood]" or "homes for sale in [Area]." These pages build over time and become long-term SEO assets that generate organic leads. If local dominance is your goal, this is how you get there.
On the Essentials plan, leads hit your email and you get a notification. On Professional and Premium, it's automated: the lead receives an instant text and email acknowledgment within seconds, a follow-up sequence keeps them engaged, and the lead is routed to your CRM (if you use one). You get a real-time notification on your phone with the lead's details. If you're at a showing, the system handles the first response so you don't lose the lead to a faster-responding agent.
Nothing changes. Your B&WD website is yours — it's not tied to any brokerage. If you move from Keller Williams to eXp to Compass to independent, your website, your content, your SEO rankings, and your lead system all come with you. We'll update your branding and brokerage details as part of your normal maintenance. This is one of the biggest advantages of owning your digital presence vs. relying on a brokerage-provided template.
7-10 days from your walkthrough call to launch. Most of that time is on our end — design, development, content, and setup. We'll need about 30-60 minutes of your time total for the initial call and one round of review/feedback. You keep selling houses; we build your site.
You cancel. That's it. No contracts, no cancellation fees, no guilt trips. Email or text us, and your next billing cycle is your last. You keep your website files and content. We don't want clients who feel trapped — we want clients who stay because the service is worth it. Most do.

Still have questions? Book a walkthrough and ask us anything.

Book Your Free Walkthrough
▸ Extraction Point

Your Next Listing Appointment Starts With Your Online Presence

Sellers Google you before they call you. Buyers compare you to every other agent online. Make sure what they find closes the deal before you walk through the door.

Book a free 30-minute walkthrough. We'll look at your current online presence, show you what's possible, and give you a clear plan — whether you work with us or not. No contracts. No pressure. Just a straight conversation between two professionals.

No contracts — ever
Response within 24 hours
Your info stays private

Got It. I'll Be in Touch.

I'll reach out within 24 hours to set up your walkthrough. Check your inbox and phone.

Book Your Free Walkthrough
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Your information stays between us. No spam. No selling your data. You'll hear from Andrew directly within 24 hours.

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